Marketing Manager
Full Time • Frisco
Benefits:
- Bonus based on performance
- Dental insurance
- Employee discounts
- Paid time off
- Tuition assistance
- Vision insurance
Job description:
Company Overview
'The Learning Experience' is the nation’s fastest growing Academy of Early Education franchise, with over 450 centers across 29 states. We are dedicated to making a positive difference in the lives of children, their families, and communities through innovative early childhood education. Our core values emphasize an innovative mindset, collaboration, and community impact.
Summary:
We are seeking a Community & Enrollment Marketing Manager to support our 4 locations of early childhood education centers. All of the locations are in prime growth markets of the DFW Metroplex - Plano, Frisco, McKinney and Lewisville. This role is ideal for someone who is highly social, organized, creative, and deeply invested in the local community.
We are seeking a Community & Enrollment Marketing Manager to support our 4 locations of early childhood education centers. All of the locations are in prime growth markets of the DFW Metroplex - Plano, Frisco, McKinney and Lewisville. This role is ideal for someone who is highly social, organized, creative, and deeply invested in the local community.
Responsibilities
Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.
Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.
- Manage digital marketing campaigns across social media, email, and other channels.
- Optimize online presence through SEO, content marketing, and analytics.
- Collaborate with all 4 centers to tailor local marketing initiatives.
- Analyze campaign performance and adjust strategies for maximum impact.
- Coordinate with all 4 location teams to support enrollment goals.
- Oversee marketing budgets and ensure efficient resource allocation.
- Stay updated on industry trends to keep our marketing efforts innovative
This is not a remote or purely digital role. You will be actively representing our schools in the community, attending events, building relationships with families and local businesses, supporting tours, and driving enrollment through authentic, in-person engagement paired with strong digital marketing execution.
Key Responsibilities
- Community Outreach & Event Marketing (Core Responsibility)
- Attend and represent all four schools at a minimum of 10 local community events per month
- Examples: city festivals, library events, HOA events, kids’ activities, mom groups, school fairs, fitness centers, churches, local businesses
- Identify, schedule, and coordinate new outreach opportunities specific to families with children ages 6 weeks–6 years
Build relationships with:
- Local elementary schools & PTAs
- Pediatricians, OB-GYNs, speech/OT clinics
- Gyms, swim schools, dance studios
- Real estate agents & apartment communities
- Track event ROI (leads collected, tours scheduled, enrollments generated)
- Community Outreach & Event Marketing (Core Responsibility)
- Attend and represent all four schools at a minimum of 10 local community events per month
- Examples: city festivals, library events, HOA events, kids’ activities, mom groups, school fairs, fitness centers, churches, local businesses
- Identify, schedule, and coordinate new outreach opportunities specific to families with children ages 6 weeks–6 years
Build relationships with:
- Local elementary schools & PTAs
- Pediatricians, OB-GYNs, speech/OT clinics
- Gyms, swim schools, dance studios
- Real estate agents & apartment communities
- Track event ROI (leads collected, tours scheduled, enrollments generated)
- Tours & Enrollment Support
- Support Directors with school tours, open houses, and enrollment events
- Ensure consistent, high-quality tour experience aligned with our brand and values
- Follow up with prospective families via phone, email, or text
- Support Directors with school tours, open houses, and enrollment events
- Ensure consistent, high-quality tour experience aligned with our brand and values
- Follow up with prospective families via phone, email, or text
Assist with:
- Lead nurturing
- Waitlist management support
- Open house promotion and execution
- Social Media & Digital Marketing
- Lead nurturing
- Waitlist management support
- Open house promotion and execution
- Social Media & Digital Marketing
Manage and create content for:
- Instagram
- Facebook
- Local parent/community groups
- Capture real, authentic content from the schools:
- Classroom moments, Events, Teacher spotlights, Curriculum highlights
- Local parent/community groups
- Capture real, authentic content from the schools:
- Classroom moments, Events, Teacher spotlights, Curriculum highlights
Qualifications & Experience
2+ years experience in:
- Childcare, preschool, or family-focused marketing (strongly preferred)
- OR community/event marketing with a strong local presence
2+ years experience in:
- Childcare, preschool, or family-focused marketing (strongly preferred)
- OR community/event marketing with a strong local presence
- Schedule & Compensation
Full-time role
- Mix of weekday, evening, and occasional weekend events
- Compensation based on experience (salary + potential performance incentives)
Full-time role
- Mix of weekday, evening, and occasional weekend events
- Compensation based on experience (salary + potential performance incentives)
Compensation: $58,000.00 - $80,000.00 per year
The Learning Experience
At The Learning Experience, we make early education joyful, engaging and fun so children are happy to learn, play and grow.
Our curriculum focuses on the six ages and stages of early childhood development and engages children in hands-on learning activities that encourage them to explore and solve problems at their own rate of development. This forms a foundation for kids to Learn, Play and Grow under the care of our nurturing teachers and staff.
At TLE®, we’ve created a full cast of characters that become our little learners’ educators, partners and friends through their preschool education journey. Each character has a unique personality and area of interest and brings learning to life by allowing children to explore the world through fun and imagination.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to The Learning Experience Corporate.
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Living TLE®’s mission and values every day
Our mission is to make a positive difference in the lives of a child, their families, and the communities we serve.We achieve this mission through three core values: an Innovative Mindset, a Collaborative Spirit, and Community Impact.
TLE® Center job opportunities
The enthusiasm, commitment and care from our people is what makes TLE® the best place to work in early childhood education. Your talents will shine in our Centers. They’re great places to pursue your passion for teaching, daycare and providing quality early childhood education.
See for yourself what makes TLE® Centers special
Step inside a TLE Center and see how we’ve designed and built every classroom to ensure our little learners and staff are safe and supported.